Skip to main content
Academics
Go to Search Page

Marketing, B.S.B.A.

Program Overview

Marketing is a dynamic, data-driven discipline that integrates product innovation, branding, consumer strategy and promotion. As a marketing major, you’ll gain the skills to anticipate market transformations and proactively respond to evolving customer needs. In today’s global economy, digital marketing and AI-driven tools are revolutionizing consumer connection. Marketers now lead with data, creativity and technology, powering everything from personalized campaigns to predictive consumer insights.

Belk College of Business

Program Contact

Sangkil Moon

Department Chair, Marketing, and Cullen Endowed Professor of Marketing

smoon13@charlotte.edu

Still trying to decide?

Are you ready to be a #BusinessNiner? Reach out for more information on the undergraduate marketing major at the Belk College of Business.

Loading…

Ready to apply?

Whether you’re a first-year, transfer, international or adult student, join the next generation of leaders in Niner Nation.

Apply Now

Undergraduate Marketing Concentrations

Young businesswoman explaining research results in graphs to colleagues. By fizkes
Marketing
The Marketing concentration provides students with a strong foundation in marketing principles, consumer behavior, branding and digital marketing strategies. This program equips students with the skills needed to develop and implement effective marketing campaigns, analyze market trends and engage target audiences.
Visit Catalog
Data Analyst Using Data Analytics KPI By Andrey Popov
Digital/AI Marketing
Digital marketing driven by AI developments refers to the use of artificial intelligence technologies to enhance and automate various aspects of digital marketing, making strategies more efficient, personalized, and data-driven. AI transforms how marketers understand consumers, optimize campaigns and deliver content.
Visit Catalog

Marketing, B.S.B.A. at a Glance

Students who apply for this major and are accepted into the Belk College of Business are initially classified as Pre-Business (PBUS) majors. Students must have earned a minimum cumulative GPA of 2.5, and a minimum GPA of 2.5 in the Progression Requirements, in order to declare the upper-division major in Marketing.

Delivery
On-Campus
Credit Hours
120 Credit Hours
student support

Niblock Student Center

From the beginning of your undergraduate career until graduation, the Niblock Student Center is designed to help you achieve academic and professional success. It provides comprehensive and transformative support for Belk College of Business undergraduate students in order to help students discover, develop and move toward their academic and career destination.

Accreditation

UNC Charlotte was the first university in the Charlotte region to earn accreditation by AACSB International, and has now held that distinction for more than 30 years. UNC Charlotte is also accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master’s, and doctoral degrees.

See more about our accreditation

Explore Official University Catalog

Check out the official catalog for information on specific degree requirements, course progressions, curriculum and more.

Visit Catalog