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Marketing, B.S.B.A.

Program Overview

The Department of Marketing at UNC Charlotte’s Belk College of Business offers a comprehensive Bachelor of Science in Business Administration (B.S.B.A.) degree with two specialized concentrations: Marketing and Digital/AI Marketing. These programs are designed to equip students with the skills and knowledge necessary to excel in various marketing roles and adapt to the rapidly evolving business landscape.

Through hands-on projects, internships and industry collaborations, you’ll gain real-world experience to prepare for careers in advertising, sales, brand management, market research, digital marketing and predictive analytics.

Belk College of Business

Program Contact

Sangkil Moon

Department Chair, Marketing, and Cullen Endowed Professor of Marketing

smoon13@charlotte.edu

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Undergraduate Marketing Concentrations

Young businesswoman explaining research results in graphs to colleagues. By fizkes
Marketing
The Marketing concentration provides students with a strong foundation in marketing principles, consumer behavior, branding and digital marketing strategies. This program equips students with the skills needed to develop and implement effective marketing campaigns, analyze market trends and engage target audiences.
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Data Analyst Using Data Analytics KPI By Andrey Popov
Digital/AI Marketing
Digital marketing driven by AI developments refers to the use of artificial intelligence technologies to enhance and automate various aspects of digital marketing, making strategies more efficient, personalized, and data-driven. AI transforms how marketers understand consumers, optimize campaigns and deliver content.
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Marketing, B.S.B.A. at a Glance

Students who apply for this major and are accepted into the Belk College of Business are initially classified as Pre-Business (PBUS) majors. Students must have earned a minimum cumulative GPA of 2.5, and a minimum GPA of 2.5 in the Progression Requirements, in order to declare the upper-division major in Marketing.

Delivery
On-Campus
Credit Hours
120 Credit Hours
student support

Niblock Student Center

From the beginning of your undergraduate career until graduation, the Niblock Student Center is designed to help you achieve academic and professional success. It provides comprehensive and transformative support for Belk College of Business undergraduate students in order to help students discover, develop and move toward their academic and career destination.

Accreditation

UNC Charlotte was the first university in the Charlotte region to earn accreditation by AACSB International, and has now held that distinction for more than 30 years. UNC Charlotte is also accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master’s, and doctoral degrees.

See more about our accreditation

Explore Official University Catalog

Check out the official catalog for information on specific degree requirements, course progressions, curriculum and more.

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