Delivery
Online
AI for Sales Professionals, Professional Certificate
Program Overview
The 5-week AI for Sales Professionals course is designed for sales professionals ready to move beyond low-stakes AI use cases and apply AI to the parts of the sales cycle that matter most: prospecting, nurturing leads, crafting proposals, closing deals, and scaling the entire cycle with Agentic workflows. It answers several key questions, including:
Where does AI have the greatest impact in sales?
How can AI help find and reach the right accounts faster?
How can personalized outreach scale without sounding robotic?
How can AI and agentic workflows take on the repetitive parts of the deal cycle while preserving buyer trust?
This course uses a hands-on approach to help sales professionals move from basic AI use to practical, high-impact workflows across the top and middle of the funnel. The result is a shift in how sales professionals spend their time: less on tasks AI can handle, more on the buyer conversations that actually close deals.
Program Contact
Ziplines Education
What You’ll Learn
The course will focus on sales-specific AI techniques and fundamentals to improve outputs for those already using AI at a beginner or intermediate level. Highlights include:
- Identify high-impact AI opportunities across the B2B sales funnel and write prompts that produce sales-ready outputs.
- Articulate how AI changes the seller’s role and apply that framing to decide which tasks to delegate to AI and which require human judgment.
- Build a targeted prospect list and craft personalized outreach that sounds human, combining AI with modern sales tools.
- Develop personalized nurture content grounded in brand voice, buyer personas, and past winning messages.
- Build an AI Project that serves as a proposal reference guide loaded with boilerplate, past wins, pricing, and competitive intelligence.
- Customize pitch decks and build an objection-handling approach that anticipates buyer concerns using AI.
- Build a repeatable agentic workflow that transforms real-world business data into task-specific outputs that support sales decisions at every stage of the funnel.
- Design and connect agentic workflows that automate work across the sales funnel while keeping humans in the loop.
A Note on CRMs
This course is CRM-agnostic. The workflows, prompts, and AI projects built in this course work alongside any CRM, including Salesforce, HubSpot, Pipedrive, Close, and others. The focus is on the AI-driven layer that sits atop the CRM, filling gaps in personalization, content generation, lead prioritization, and deal prep that most CRMs can’t address on their own.
Curriculum
- Module 1: Accelerate Prospecting with AI
- Module 2: Engage Prospects at Scale with AI
- Module 3: Advance More Deals from Discovery to Proposal
- Module 4: Overcome Objections with AI to Win The Pitch
- Module 5: Work Smarter Across the Funnel with Agentic AI
AI Core Concepts
As AI reshapes the sales profession, professionals need both the practical skills and the judgment to apply new tools effectively. Throughout this course, the concepts below are woven into each module as they become practically relevant, including the things to watch out for, such as data privacy, content accuracy, and where human review is non-negotiable.
AI concepts covered in this course include:
- Human oversight and decision-making
- Content accuracy, auditing and accountability
- Data privacy, consent and security
- Bias, fairness and inclusivity
- Transparency and explainability
- Purposeful and ethical use of AI
- Continuous learning and adaptability
- Human-in-the-loop
- Risk awareness and limitations of AI
AI Tools
Learners will gain hands-on experience with accessible and industry-relevant AI tools, including:
- ChatGPT Plus as the paid LLM account provided to learners for the duration of the course.
- Gamma for AI-powered pitch deck customization.
- Fireflies.ai for AI-powered note-taking.
- Hunter for lead generation and email verification to build Agentic workflows.
Technical Requirements
- A computer to access the LMS, live/online sessions, and Slack workspace
- A microphone (built-in, headphones, or headset)
- A webcam (built-in or USB plug-in) (optional but recommended)
- Internet connection (broadband wired or wireless; 3G, 4G, or 5G/LTE)
- ChatGPT Plus is required to complete the course and will be provided to learners at no additional cost for the duration of the course.
Program Cost
$1,850 for 5 weeks, flexible online learning with optional live sessions