Delivery
Online
AI for Marketing, Professional Certificate
Program Overview
AI for Marketing is a 5-week, hands-on course designed to help marketers use AI with purpose—not hype. When every marketing decision counts, guesswork isn’t enough. This program builds practical AI skills you can apply immediately to improve performance, scale high-quality creative, and communicate insights with confidence.
Through flexible online learning and weekly live sessions, you’ll learn how experienced marketers use AI to sharpen strategy, accelerate execution, and make better decisions across channels. You won’t just experiment with tools—you’ll learn when and why to use AI to drive real results.
By the end of the course, you’ll be able to analyze performance data, generate and refine on-brand creative, test and optimize faster, and translate AI-driven insights into clear, leadership-ready recommendations—without sacrificing human judgment or strategic thinking.
Program Contact
Ziplines Education
What You’ll Learn
In this course, you’ll learn how to:
- Improve marketing performance with insight by analyzing multi-channel data, surfacing competitor intelligence, and turning findings into actionable optimization strategies.
- Scale high-quality creative responsibly using advanced prompting techniques and AI-powered tools to generate on-brand ads, visuals, and video.
- Test, iterate, and optimize faster with AI-supported prototyping, A/B testing, and lightweight automations.
- Communicate insights leaders trust by synthesizing AI-driven analysis into clear narratives and visualizations that inform decisions.
Earn a Certificate of Completion
Upon successful completion, you’ll earn an AI for Marketing Certificate of Completion from UNC Charlotte School of Professional Studies, validating your ability to apply AI strategically in marketing contexts.
You’ll also receive:
- Direct access to marketing practitioners throughout the program
- Support from a dedicated learning team
- A complimentary 2-month ChatGPT Plus subscription
Program Details
Program Experience:
- 5 weeks of flexible, online learning
- On-demand modules plus weekly live, mentor-led sessions
- Instruction from experienced marketing professionals who use AI every day
- Real-world use cases grounded in current marketing challenges and best practices
Program Cost
$1,850 for 5 weeks, flexible online learning with optional live sessions